As the in-house Graphic Designer with Sound's Marketing team, I'm at the forefront of enhancing our brand's visual language in the dynamic landscape of agriculture, biotech & sustainability.
Marketing & Sales Collateral
I spearheaded the development of marketing collateral to bolster sales efforts and elevate the visibility of our flagship product, Source, across various regions in the US. By establishing an efficient design pipeline, I seamlessly manage a steady influx of requests, ensuring timely delivery of impactful design solutions throughout the organization. This streamlined process enhanced collaboration and accelerated project execution, ultimately driving greater success for our brand.
Icons | Illustrations | Diagrams
Crafting icons, illustrations, and diagrams that served as foundational visuals to supporting diverse teams across the company is an important part of the role. From creating intuitive icons that strengthened our brand’s message to meticulous scientific illustrations that elucidated complex concepts, my work played a pivotal role in effectively conveying our message.
Exhibit Booth & Events
In addition to creating all the graphics and signage for large trade-show booths and promotional events, I also collaborated closely with the events team to ensure that our brand's presence was visually impactful and consistent with our messaging. I conducted post-event evaluations to gather feedback and identify areas for improvement, allowing for continuous refinement of our event graphics and signage strategies.
Brand Identity
My contributions not only enhance the Sound brand's stature, but I also crafted a logo for a consumer produce brand piloted by Sound. Despite this tomato variant not gaining traction, the experience of building a brand from scratch was immensely fulfilling.
Packaging & Labeling
I played a pivotal role in creating packaging and labeling designs, meticulously attending to every detail, including die lines and color accuracy. My expertise ensured that the designs not only met aesthetic standards but also complied with technical specifications for production. By collaborating closely with production teams, I facilitated seamless execution, ensuring that the final products maintained consistency and integrity across various mediums.
