As the in-house Graphic Designer with Sound Agriculture’s Marketing team, I was at the forefront of enhancing our brand's visual language in the dynamic landscape of agriculture, biotech, and sustainability.
Marketing Resources
Marketing collateral was developed to support sales and enhance visibility for Source, an agricultural product successfully sold across the U.S. Streamlining the design pipeline ensured a steady flow of materials, improving collaboration and accelerating production.
Visual Elements
Creating icons, illustrations, and diagrams was integral to my role, providing key visuals that supported teams across the company. From designing intuitive icons that reinforced the brand to developing precise scientific illustrations that clarified complex concepts, my work helped communicate ideas effectively.
Exhibit Booth & Events
I designed all graphics and signage for major trade shows and events, working closely with the events team to create a strong, on-brand presence. After each event, I reviewed the results to refine our approach and enhance future experiences.
Brand Identity
I strengthened the Sound brand and designed a logo for its consumer produce pilot. Though the tomato variant didn’t take off, building a brand from scratch was a rewarding experience.
Packaging & Labeling
Played a key role in packaging and label design, focusing on die lines, color accuracy, and production standards. Worked closely with production teams to ensure final designs were both visually compelling and technically precise across all formats.
