Sean Vranizan Studios - Freelance Design Services
Sean Vranizan is a graphic designer & creative based in San Francisco.
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Causes.com

Causes.com

Client: Countable | Services: Brand Identity, logo design, ad campaign

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San Francisco-based Countable was looking to create separation from their B2C and B2B sites by creating Causes.com. I was responsible for designing their primary logo in addition to developing general brand guidelines for online advertisements. After six renditions of the logo were initially proposed, the final design was voted upon by the company’s employees:

 
 

Logo Iterations

 

Final Iterations

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The selected logo has a few special design traits: a natural ‘C’ within the logo itself (upside down), and a user or person represented by the (white) negative space. Emanating outwards from this figure are different colored bands, each representing the ripple effect one has in their online community and the specific issues they care about:

 
 
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Online Advertisements

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Desktop + App

 
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