San Francisco-based Countable aimed to distinguish its B2C and B2B platforms by launching Causes.com. I designed the primary logo and developed brand guidelines for use on ads and beyond. After presenting six initial logo concepts, the final design was selected through an employee vote.

The final logo incorporates several unique design elements: an inverted ‘C’ naturally embedded within the shape and a user figure formed by the white negative space. Surrounding this figure, multicolored bands represent the ripple effect individuals create in their online communities and the causes they support.